Eugene Gushchin
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Copy of Plotnet Prints

Plotnet has approached me with an idea to use their extensive connections in the design world to create a digital platform for artists that can sell their artwork. Coupled with the firm’s more than 20 years of printing expertise, it would create a solid foundation for a new business.

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Approach

The idea isn’t new, so we embraced the challenge to figure out a unique niche that will help stand out from competitors.

 
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Design system

With the creative direction from Mucho, I have designed a brand that really embraced the rectangular shape of the printed piece and played it out through the logo, grid system, patterns and other design elements.

 
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Website

 

Packaging

I have designed packaging for the artwork that extends brand values beyond the screen and provides tangible representation of what Plotnet Prints stands for.

 
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Colors and materials

My approach was simple, let the artwork shine and the packing be an expensive looking frame that underscore the value of the piece. I opted for soft matte black and white paper with either varnish or tone-on-tone printing on it.

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Pattern and the wrapping paper

Pattern that is used extensively throughout the packaging system is constructed from a reversed logotype and strikes the intricate balance between the rhythm of the elements and visual variations, thus inviting the viewer to spend sometime figuring it out.

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Tube design

The all white tube has a continuous varnished pattern that creates intricate yet subtle design element. Black matte metal caps on top and bottom are having logo and a company name printed in tone-on-tone technique.

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Certificate of authenticity

Certificates mimics the layout of the cart, checkout and orders pages, effectively linking the two mediums together in the mind of the customer, thus reinforcing the brand.